Slack office messaging app has made massive modifications to its brand

Slack has regularly grown into one of the crucial fashionable office messaging platforms available on the market. Not solely does this create a straightforward means for coworkers to speak with one another, it is filled with enjoyable options that make messaging with one another satisfying.

Old Slack logo
Outdated Slack brand

Have you ever ever tried sending your coworker a random Giphy generated by Slack? The fun of not understanding what shall be despatched typically results in many humorous outcomes.

Because the app has grown in recognition, it has unfold to many workplaces. Constructing on its rising success, the corporate determined to implement sure modifications. Particularly, to its hashtag brand. The brand new brand has gone from a hashtag to a pinwheel form, and the purple background that when made the app stand out clearly in a sea of ​​cellular apps on our telephones.

Lots of people appear to assume that the app’s new brand makes it look a bit generic and fairly just like the logos of different apps. Its new design appears to be like lots like iPhone’s Images app, in addition to Google’s Images apps. That is primarily because of the truth that it’s a major shade reel on a white background. By forgoing the purple background, many critiques of the brand new brand level out that it’s the truth is changing into much less noticeable.

The old Slack vs. New
The previous Slack vs. New

The corporate’s aim was to make its app stand out extra amongst different apps you may need in your telephone.

Slack tweets the information

Nevertheless, not everybody agrees that the brand new brand is unhealthy. Some have identified that white backgrounds enhance distinction and make logos simpler to see, particularly for those with lower than stellar eyesight.
Whereas it might be the case, we hope that so long as the performance of the app stays identical, we aren’t too involved in regards to the look of the emblem.

This isn’t the primary time {that a} new brand has acquired a backlash. Do you keep in mind when Instagram modified its brand? Now that it has been a very long time, it is laborious to recollect why everybody was so passionate about it.

What do you consider the brand new Slack brand?

Changes made by Slack
Adjustments made by Slack